Needle Droppersw/DJ ROB SWIFT
Soundbites: Lotus Entertainment
By Casey Rea
Despite its reputation as a hotbed of live music, Burlington has always been something of a DJ town. The well of bands dries up from time to time, but local turntablists rarely miss a beat. They don’t always get a lot of attention, though. That could very well change with the introduction of a new DJ service organization, Lotus Entertainment.
The company is the brainchild of DJ ZJ (a.k.a. Zach Johnson) and Randy Russell, who created Lotus to satisfy clients looking for more than cheesy pop hits cued up on an iPod. “We can identify with the youth of today, because we are the youth,” states their website, http://www.LotusMusicVt.com. As long as they aren’t “Electric Youth.” ’Cause that’s Debbie Gibson’s territory.
In addition to serving up fresh beats, Lotus is starting up a DJ school, which will offer beginner, intermediate and expert classes. Don’t have your own set of steel wheels? No worries. The company will provide equipment and records as part of its tuition. They also plan on launching a clothing line at some point in the near future, so keep your eyes out for lids and hoodies.
Lotus’ local roster includes DJs A-Dog, Anubus, CRE8, Russell, Strongarm and, of course, ZJ. Representing the “international” talent (which, unsurprisingly, includes Montréal) are DJs Killa Jewel, Mana, Revolution and Rob Swift
Swift, a former member of world-renowned turntablists the X-Ecutioners, is indeed deadly on the decks. The Queens-born DJ will be on hand for the Lotus launch party, which takes place at Plan B on Thursday, March 22. You can also expect appearances from nearly every other act on the company’s roster, as well as giveaways and a screening of Swift’s new DVD, As the Tables Turn.
The show takes place at 9 p.m.; tickets are $10, and can be purchased at Steez in Burlington. Call 310-4700 for more info.